Marketing

What makes your product or service different? What is your significant competitive advantage? Who is likely to be your customer? How big is that market? How will you attract customers to you cost effectively? What kind of sales force will you require?

If you can answer these questions you are well on your way to developing a detailed marketing plan. You’ll also understand that the sales plan is a component of a thorough marketing plan and that the marketing plan is fundamental to a business plan. Sound complicated? It doesn’t have to be.